Elevating family finances &
Streamlining operations
BOBO by Bourgeois Bohème is an exclusive platform providing bespoke financial management and lifestyle support for a vetted community of like-minded individuals, families and advisors.
from Our Families
Founded by Willi Würms’ and Gregor Piëch’s families, Bourgeois Bohème was created with a clear vision: to meet the evolving needs of a new generation of high-net-worth families.
to Your Loved ones
Traditional wealth management no longer fits modern lifestyles. Families today need highly personalized, bespoke and socially responsible financial solutions.
BOBO is our all-in-one solution - combining finance, security, and luxury lifestyle management in one digital-first platform.
Willi Würms & Gregor A. Piëch
BOBO is our all-in-one solution - combining finance, security, and luxury lifestyle management in one digital-first platform.
Willi Würms & Gregor A. Piëch
BOBO FAMEX™ - The Ultimate Financial Ecosystem for Individuals & Households
The Ultimate Financial Ecosystem
Designed for modern families, private clients, and their staff, BOBO Famex™ brings together a powerful combination of everyday financial tools, secure payment technology, and lifestyle support, all within one intuitive platform, where every feature is designed to simplify complex financial lives without compromising control or privacy.
Family & Staff Wallets
Secure accounts and payment devices for family and personnel, with separate app access and customized role permissions.
Customised Controls
Sub-accounts can be tailored with spending restrictions based on categories, timings and locations, ensuring users have access only to what they need, when they need it.
Unmatched Limits
Unparalleled financial freedom with payment limits of up to €1M per card transaction, along with industry leading top-up and ATM withdrawal limits.
Control Hub & Smart Reporting
Effortlessly track spending, match transactions with invoices, and keep everything organised with our bespoke back-office platform. Grant secure access to your team or accountant for easy reporting and reconciliation.
Global Lifestyle Services
Round-the-clock support, ensuring execution of administrative tasks, travel & entertainment arrangements, and access to a range of luxury services and offers.
Featured in:
Platform for individuals
and professionals
BOBO is an integrated solution for private households and those who support them.
For Private Schools & Universities
Banking app with parental controls and stylish payment wearables for children, educational and family support, co-hosted alumni events.
For Memberships Clubs and Luxury Services
Secure access control and seamless payments while supporting the lifestyle needs of your clients.
For Family Offices and Advisors
Financial an lifestyle platform that brings together secure payment infrastructure, financial tools, reporting capabilities and back-office support, all in one ecosystem.
With peace of mind
At Bourgeois Bohème, we are committed to maintain high standards of security and compliance, ensuring your assets are protected.
Safeguarding your funds is top priority. BOBO’s financial services are provided by Moorwand Ltd (FRN: 900709) in the UK, regulated by UK’s Financial Conduct Authority (FCA), and HARMONIIE SAS (Electronic Money Institution License Nr. 89589) in the EEA regulated by the Autorité de Contrôle Prudentiel et de Résolution (ACPR).
Our team is available 24/7 to address any concerns.
Our team is available 24/7 to address any concerns.
A product regulated by the Financial Conduct Authority
Discreet family & staff access, segregated accounts
Payment devices powered
by Mastercard
by Mastercard
Cards and wearables without names or account numbers
3DS 2.2 for online transactions
In-app security controls
Living the BOBO experience
Indulge in exclusive access to BOBO’s latest announcements, captivating member stories, and curated, bespoke experiences from our global community.
